This comes up in almost every conversation with US and European productions. Scotland and Ireland both offer dramatic landscapes, English-speaking crew, and competitive tax incentives. So which one should you choose?
I'm obviously biased. But I'll try to be honest.
Landscapes
Both countries offer stunning scenery, but the character is different. Scotland gives you more variety in a compact area. Volcanic peaks, sea lochs, moors, ancient forests, medieval cities, coastal cliffs, and island archipelagos. Ireland's landscape is softer and greener overall, with dramatic western coastline.
If you want raw and dramatic, Scotland. If you want green and lyrical, Ireland. If you want both, Scotland probably edges it on variety.
Tax Incentives
UK (Scotland): The Independent Film Tax Credit offers up to 53% on qualifying UK expenditure. HETV Relief offers up to 39%. Minimum threshold is £1.5m for film.
Ireland: Section 481 offers a 32% tax credit on eligible Irish expenditure. Lower entry point. Simpler application process.
On paper, the UK incentive is more generous at the top end. For smaller productions, Ireland may be more financially accessible.
Crew
Both countries have experienced, international-standard crew. Scotland's crew base is smaller but deep in key departments. Ireland's is arguably larger, supported by consistent Hollywood production.
Logistics
Scotland is more compact. Edinburgh to Glencoe is 2.5 hours. Edinburgh to Skye is 5 hours. You can cover a lot of ground in a week. Ireland is slightly more spread out for the signature west coast locations.
What Each Country Does Better
The honest list, after a decade of fielding briefs that name both countries.
Scotland wins on: dramatic compressed geography (Glencoe to Skye to the Borders in a week without flying), heritage architecture for period work (Edinburgh Old Town, Stirling Castle, Eilean Donan), the headline tax incentive ceiling for productions clearing £1.5m, brutalist and industrial urban texture (Glasgow), and seabird-cliff coastlines on the east (St Abbs, the Bass Rock). The downside is the headline minimum spend on the new UK Independent Film Tax Credit and HETV.
Ireland wins on: the lower entry threshold for the Section 481 tax credit, a more lyrical green-and-soft palette (the West, the Burren, Wicklow), proximity to Hollywood production muscle that has been working there continuously for two decades, the Irish Film Board's hands-on support for incoming productions, and a single national permit body that's simpler than Scotland's fragmented landscape.
Tax Incentives in More Detail
UK / Scotland. The Independent Film Tax Credit (IFTC) launched in 2024 and pays up to 53% on qualifying UK expenditure for films with budgets under £15m and a minimum £1.5m UK spend. High-End Television Relief (HETV) pays around 39% for productions of 30 minutes or longer with a per-broadcast-hour spend over £1m. Both are administered by HMRC and BFI certification is required.
Ireland. Section 481 pays a 32% tax credit on eligible Irish expenditure. Two uplifts take the rate to 40%: the ScΓ©al Uplift for feature films with total qualifying expenditure under €20m, intended for theatrical release of 5 days or more, with at least one key creative role (director, writer, editor, DOP, production designer or composer) held by an Irish or EEA national; and the VFX Uplift, triggered once qualifying VFX spend reaches €1m and applied to all eligible Irish spend on the project (capped at €10m of uplifted spend). The pre-2024 regional uplift for productions outside Dublin and Wicklow expired in 2023 and has not been reinstated. Minimum eligible spend is €125,000, which makes Ireland materially more accessible for mid-budget work.
The right answer here genuinely depends on budget bracket. For a £500k commission, Ireland's 32% on a low threshold beats anything UK-side. For a £5m feature, the UK ceiling pulls ahead. For HETV at scale, the UK is the default.
Crew, Equipment and Studio Capacity
Ireland's crew base is larger overall, supported by Disney, Apple and Netflix maintaining permanent slate production in Dublin and Wicklow. Studio capacity is higher: Ardmore, Troy, Greystones and Ashford between them clear a million square feet of stage space. Scotland's crew is deep in commercials, music video and editorial, and the new BBC Studioworks Glasgow site and the Pyramids and Wardpark stages have closed some of the gap on long-form. For drama at scale Ireland is still the bigger hub. For commercials and editorial Scotland is highly competitive.
The Honest Answer
If your brief calls for dramatic, rugged, cinematic landscapes with a compact shooting geography and the strongest possible tax incentive at scale, Scotland is the better choice. If your brief calls for lush green countryside, a lower tax credit threshold, or you're building around drama with serious stage requirements, Ireland works brilliantly, and I run the Irish side of these shoots too at Ireland Fixer.
Many productions I work with considered both before choosing Scotland. The variety of landscape within a small area is usually what tips it. The other common deciding factor is heritage architecture: Edinburgh Old Town and Stirling are unique to Scotland and don't have an Irish equivalent.