Case Study · Tailor Vintage

Five days.
One country, two terrains.

Client Tailor Vintage
Lead Richard Rosenthal
Locations Edinburgh & East Lothian
Type Autumn Brand Campaign
5 Days on the ground
4 Permitted locations
4 Permitting bodies
5 Local crew assembled
The Brief

A US brand meeting Scotland for the first time.

Tailor Vintage, a US menswear label, brought their autumn brand campaign to Scotland. Richard Rosenthal led for the client. The brief was specific: shoot Edinburgh's most recognisable landmarks and head out into the country, in five days, with the brand team flying in from New York.

They needed someone local to handle the permits, the suppliers and the hand-offs so the creative side could keep moving while the country worked around them.

Edinburgh

Three landmark consents, one schedule.

The Edinburgh leg ran across three permitted public locations. Historic Environment Scotland gave us Holyrood Park at the foot of Salisbury Crags, the frame that says Edinburgh without explanation. Film Edinburgh, through the City Council, secured Calton Hill and Nelson's Monument, with a drone permit running across the hill for the aerial sequence.

Three different bodies, three different consents, one schedule that did not slip.

Drone airspace authorisation in central Edinburgh is not a same-week ask. The aerial on Calton Hill needed coordinated paperwork well ahead of the shoot day, so the city sequence held its slot.

Tailor Vintage Edinburgh campaign: Circus Lane, Stockbridge

Edinburgh. Tailor Vintage autumn campaign.

East Lothian

Out of the city, into the country.

From Edinburgh we moved east. Winton Castle, a private estate near Pencaitland, gave the campaign its historic interior and parkland sequence. The next morning at Seacliff Beach, accessed through Scoughall Farm, the coastal frames opened up with the Bass Rock on the horizon and a private slipway down to the sand.

Two private landowners. Two separate negotiations. Two early calls. The brand got an estate and a coast in two consecutive days without leaving the Lothians.

Tailor Vintage on set at Winton Castle, East Lothian Tailor Vintage at the East Lothian coast with Tantallon Castle on the horizon

Winton Castle and the East Lothian coast. Tailor Vintage autumn campaign.

Logistics

Most of the work happened before anyone landed.

Members of the travelling team needed UK entry documentation. I produced an immigration cover letter on letterhead and walked them through the ETA path so they reached set without losing a day to customs.

Permits
HES, Film Edinburgh, Winton Estate and Scoughall Farm coordinated to one schedule
Aerial
CAA drone permission for the Calton Hill sequence, coordinated in advance
Travelling team
Immigration cover letter on letterhead and ETA support for the US crew
Local crew
Stylist, styling assist, hair and make-up, on-set runner and a Scottish bagpiper for the country day

Catering ran through Cafe Milk on the city day. A splitter van covered the entire shoot. The budget went through nine revisions on the way to sign-off, which is what international productions on a tight window actually need from a local fixer.

Four permits in five days, across two councils and two private estates, for a US client meeting Scotland for the first time. That is the job.

Jack Cowhig · ScottishFixer
The Result

The campaign they came for, on the schedule they had.

Richard and Joy went back to New York with the campaign they had flown in to make. The Calton Hill drone, the Salisbury Crags figures, the Winton Castle interior, the Seacliff coast. Five days. On budget. No permit running late.

That is what an Edinburgh-based fixer is for: the local side of an international brand campaign handled end to end, so the visiting team can focus on the work and trust that everything around the work is already done.

Planning a shoot in Scotland?

Tell me what you're making. I'll tell you how Scotland can deliver it.

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